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Flowering Tea Unfurled

by Numi Tea'm 1 Comment

Ahmed Rahim and Reem Hassani with flowering tea

Sometime around 2002, three years after we started Numi, we stumbled upon a new art form in tea. My brother who travelled frequently to tea gardens in China had a box he pulled out from under his desk. They were tea leaves curled up into circular spirals or twisted into cones. I found them fascinating. A new tradition in tea, Chinese farmers were experimenting with shaping tea leaves while moist. After about a year, they were making much more elaborate designs, scenting the leaves and sewing them around flowers. We launched them as a new innovation and worked with our farmers to create our own flavors and designs. We coined the name Flowering Tea™️.

Numi flowering tea

In 2003, we launched a Flowering Tea™️ gift box in our signature bamboo with a teapot and 6 flowering tea bundles and printed 500 labels on our office printer. I projected we’ll sell those in no time, but the rest of the team were less optimistic. Low and behold, by 2004 we won Most Innovative Product and Best Packaging at the Natural Products Expo and in 2005, we won the prestigious Gold Medal for Outstanding Food Gift from the Specialty Foods Trade Association. Since then, we have sold tens of thousands of these beautiful gift sets, updated the packaging, and have been in the top 10 Amazon food gifts. View our Flowering Tea™️ offerings on our online store or Amazon.

flowering tea artisan

Flowering Tea™️ is an art form in loose leaf tea. Organic white, green, oolong and black tea leaves are handsewn around fragrant flowers by Chinese artisans. It can take up to 10 minutes to sew one bundle.

flowering tea in cup

When steeped in hot water, these rare Flowering Tea™️ blossom into a bouquet of breathtaking shapes and exquisite flavors. From mellow white tea to buttery oolong, the chocolatey molasses of golden tipped black tea to floral scents of lily and jasmine, these beautiful blossoms offer a delightful experience and premium taste. A wonderful gift for any tea lover. Watch our award-winning video that explains the cultivation and sewing process of Flowering Tea™️.

– Reem Hassani

Co-founder & Chief Brand Officer, Numi

flowering tea blossom flavors

 

 

 

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  1. AvatarMonzal stigers says

    July 2, 2016 at 5:57 pm

    Going to try all the teas

    Reply

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🌱 Why do grades of tea matter? The larger the leaf, the greater its surface area for steeping and the more complex the infusion. Numi uses only hand-plucked, fuller leaf quality tea for a pure taste that balances depth and nuance. Many bagged teas are machine-picked and use low-quality fannings and dust. Smaller grades release tannins more quickly, leading to a dark, bitter-tasting cup. Wake up with fuller leaf teas that steep slowly and evenly, delivering a smooth, rich flavor. When you drink our tea, you’ll immediately taste the difference. ☕️ Find our Breakfast Blend and over 40 delicious organic blends on our Amazon store. Link in bio.

A post shared by Numi Organic Tea (@numiorganictea) on Aug 28, 2020 at 7:04am PDT

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