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NPR’s How I Built This with Numi Founders Ahmed Rahim and Reem Hassani

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Ahmed Rahim and Reem Hassani with tea cup

Image credit: Molly Magnell for NPR

 

From Baghdad, Iraq to a 600-square-foot apartment in Oakland, California, follow the incredible journey of Numi’s co-founders Ahmed Rahim and Reem Hassani as they created the labor of love that is Numi.

Ahmed and Reem were interviewed on NPR’s hit business podcast, How I Built This, where they opened up to host Guy Raz about their childhood, how they came to Numi, the struggles of a start-up, their trials and tribulations building the business, and so much more. It is personal, rich, honest and heartfelt.

Find a comfortable spot, steep a mug of tea, and enjoy their story now:

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🌱 Why do grades of tea matter? The larger the leaf, the greater its surface area for steeping and the more complex the infusion. Numi uses only hand-plucked, fuller leaf quality tea for a pure taste that balances depth and nuance. Many bagged teas are machine-picked and use low-quality fannings and dust. Smaller grades release tannins more quickly, leading to a dark, bitter-tasting cup. Wake up with fuller leaf teas that steep slowly and evenly, delivering a smooth, rich flavor. When you drink our tea, you’ll immediately taste the difference. ☕️ Find our Breakfast Blend and over 40 delicious organic blends on our Amazon store. Link in bio.

A post shared by Numi Organic Tea (@numiorganictea) on Aug 28, 2020 at 7:04am PDT

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